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Today’s headlines

Applications Taco Bell fires up mobile ordering with customization, marketing blitz
Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz. Entire article
Payments McDonald’s doubles down on NFC with both Softcard and Apple Pay
McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Research Wireless carriers could withdraw from NFC payments: report
While the launch of Apple Pay and Host Cost Emulation promise to boost near field communications-based payments, one group that is likely to see its role diminish is wireless carriers, according to a new report from Juniper Research. Entire article
Marketing Yellow Pages drives local commerce with social campaign
Canadian digital media company Yellow Pages is hoping to drive local commerce ahead of the holiday season with its “Shop The Neighbourhood” social campaign. Entire article
Marketing Facebook’s mobile ad prowess may be matched only by Google – Mobile Marketer
Mobile Marketer today – Facebook’s mobile ad prowess may be matched only by Google; Q&A: How Polaroid’s Fotobars help frame brand’s mobile-age makeover. Entire article
Advertising Neiman Marcus simplifies purchase process with mobile photo feature – Luxury Daily
Luxury Daily today – Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers. Entire article
Columns Why the banner is dead on mobile
What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile. Entire article
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