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Today’s headlines

Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Research Facebook sees mcommerce spike to 30pc of online sales
Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Applications Nike bets on mobile for first interactive, shoppable lookbook
Nike has added Nike Tech Book to its growing roster of mobile applications, with the new interactive shopping guide giving Nike+ members the ability to purchase new items before everyone else. Entire article
Payments Sleepy’s supports mobile sales with in-store contactless payment terminals
Mattress retailer Sleepy’s is fluffing its pillows for an uptick in sales as it begins rolling out contactless mobile payment terminals in all of its bricks-and-mortar stores, suggesting that more brands should streamline in-person checkouts with NFC capabilities. Entire article
Strategy MobileCause shines spotlight on text-to-donate campaigns with film tie-in
Fundraising platform MobileCause is bringing text-to-donate campaigns to the forefront by allowing audiences viewing Warren Miller’s Chasing Shadows film to virtually send funds to help the Nepal earthquake relief efforts, proving that QR codes and SMS functions have not become dormant. Entire article
Content Mobile Minutes: Mondelez’s new recipe; Google embraces machine learning; Yahoo’s NFL stream; AOL closes Millennial purchase
Today in mobile marketing – A new way to sell Oreos; Google turning its lucrative Web search over to AI machines; Yahoo draws more than 15.2 million on NFL stream; AOL closes deal to absorb Millennial Media. Entire article
Content Staples sequentially targets mobile users with 4X higher ROI – Mobile Marketer
Mobile Marketer today – Staples sequentially targets mobile users with 4X higher ROI; Twitter polls stoke engagement for Ruby Tuesday. Entire article
Advertising Hermès uses mobile effort to promote new online platform – Luxury Daily
Luxury Daily today – Hermès uses mobile effort to promote new online platform; How can brands replicate the shop on the corner online? Entire article
Columns Threat of undead mobile banner ads
When it comes to application monetization, beware of the zombie culprit threatening to bring down the civilized mobile app world: the banner ad. Entire article
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