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Today’s headlines

Strategy McDonald’s needs right message, products along with mobile to drive sales
McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful. Entire article
Research Retailers struggle to balance quality images, mobile performance: report
Most mobile pages are not meeting users’ performance expectations, with the rush to embrace responsive Web design partially responsible, according to a new report from Radware. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Payments MasterCard’s NFC-business finder app points to mobile-pay adoption challenges
A MasterCard mobile application that helps consumers find merchants that accept contactless payments highlights the scarcity of near field communications-enabled businesses in the United States and raises questions about the technology’s prospects for gaining mass-market acceptance. Entire article
Applications caters to house hunters with updated app has updated its real estate mobile application to feature a modern look, improved speed and enhanced searching features to better cater to house hunters looking to buy or rent the perfect property. Entire article
Social networks Bauble Bar humanizes its brand with cancer-focused social fundraiser
New York-based jewelry retailer Bauble Bar is requesting social photo submissions in a campaign that supports survivors of leukemia and lymphoma diseases and is donating $1 for every photo submitted. Entire article
Marketing Significant app development backlog costs companies revenue, customers: report – Mobile Marketer
Mobile Marketer today – Significant app development backlog costs companies revenue, customers: report; Fox’s Sleepy Hollow promoted in Waze app for Halloween scares. Entire article
Advertising La Mer targets jetsetters with skin-protecting travel regimen – Luxury Daily
Luxury Daily today – La Mer targets jetsetters with skin-protecting travel regimen; Neiman Marcus launches MyNM to personalize ecommerce. Entire article
Columns 3 keys for brands to sustain the mobile app strategy
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed. Entire article
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