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Today’s headlines

Multichannel retail support Omnichannel services attract holiday shoppers but free shipping reigns supreme
Bricks-and-mortar retailers are heeding the demands of shoppers and doubling down on omnichannel services such as order online, pickup in-store and same-delivery this holiday season, but free shipping still remains the best way to encourage online gift purchases. Entire article
Applications McDonald’s app quickly serves 1.5M offer redemptions since launch
The McDonald’s Mobile application, which launched this summer, has seen more than 2 million downloads and 1.5 million offer redemptions, according to the company. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Software and technology Shoe Carnival finds mobile visual search is right size for footwear
Shoe Carnival continues to ramp up in mobile commerce, most recently by investing in mobile visual search technology, enabling customers to point a smartphone at an item of interest and find it in the retailer’s inventory. Entire article
Advertising Barneys ups Instagram functionality via menswear Like2Buy
Department store chain Barneys New York is making purchasing via Instagram easier for its male consumers with the introduction of shoppable imagery. Entire article
Content Mobile Minutes: Twitter’s moment; Mobile Web risk; Uber curbs drunk driving; Nintendo’s mobile play
Today in mobile marketing – Twitter rolls out advertising on new Moments feature; Mozilla: Apple and Facebook’s mobile strategies risk squeezing the open Web; New Jersey town first in U.S. to use Uber to curb drunken driving; Nintendo pursues next level with mobile gaming. Entire article
Marketing MGM’s classic horror films rise from dead on Snapchat – Mobile Marketer
Mobile Marketer today – MGM’s classic horror films rise from dead on Snapchat; Carly Rae Jepsen allows fans to control music video plot. Entire article
Advertising Retailers should leverage omnichannel fulfillment capabilities to rival Amazon: L2 – Luxury Daily
Today on Luxury Daily – Retailers should leverage omnichannel fulfillment capabilities to rival Amazon: L2; What role is the Chinese consumer playing in growth rates? Entire article
Columns How to reach the always-on, app-centric millennial audience
I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages. Entire article
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