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Today’s headlines

Columns 5 things to avoid in mobile commerce this holiday season
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013. Entire article
Applications Sam’s Club traveling deeper into mobile with app rollout
Sam’s Club’s rollout of a mobile travel application next month will meet the mobile customer’s demand for convenience in all areas of life, including travel planning. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Payments Apple Pay aims for the fence with World Series initiatives
A multitude of events surrounding mobile payments will be seen during this year’s World Series, including MasterCard and Major League Baseball’s support for Apple Pay. Entire article
Software and technology Local merchants receive free beacons to boost Perka loyalty program
Approximately 1,000 street-level merchants who have the Perka mobile loyalty solution will receive a free beacon this week, enabling customers who opt into the program to automatically check in, get credit for their purchases and earn loyalty rewards. Entire article
Multichannel retail support HSN drives mobile-only sales in holiday-shopping lead-up
HSN, once again getting a leg up on Black Friday this holiday season, will offer shoppers mobile-only offers on its site and applications during Cyber Week. Entire article
Applications U.S. Bank extends corporate card program via real-time app
In the latest example of how banks have been focusing on streamline mobile experiences this year, U.S. Bank has launched a new mobile application for corporate users that provides real-time access to account information, recent transactions and upcoming due dates. Entire article
Marketing Marketers’ use of mobile technologies does not match customer behaviors: Forrester – Mobile Marketer
Mobile Marketer today – Marketers’ use of mobile technologies does not match customer behaviors: Forrester; Google Inbox will spur more efficient, personal targeting of email campaigns. Entire article
Advertising Mercedes-Benz lets consumers customize GLA model on Instagram – Luxury Daily
Luxury Daily today – Mercedes-Benz lets consumers customize GLA model on Instagram; Lane Crawford welcomes Fortnum & Mason into Hong Kong stores. Entire article
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