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Today’s headlines

Merchandising Urban Outfitters tackles thorny in-app product search challenge
While many retailers are still struggling with in-app product search, Urban Outfitters is addressing the challenge head-on with new filters, sorters and search capabilities designed to make it easier to quickly find merchandise. Entire article
Multichannel retail support Target’s wish list app brings holiday tradition into mobile era
Target is giving a holiday-shopping tradition a mobile-era makeover with a wish list application enabling parents to see, manage and share kids’ favorite items that also integrates with the retailer’s print catalog via augmented reality. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Research App reliability on Halloween could influence Cyber Monday sales: report
A bad experience with a retailer’s mobile application while shopping for Halloween would negatively impact the likelihood of returning on Cyber Monday for 71 percent of Americans, according to a new report from Soasta. Entire article
Marketing Dunkin’ Donuts swirls up donut sales with spooktacular social media challenge
Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram. Entire article
Applications Wyndham Hotels extends mobile booking through Last Minute Travel Deals app
Wyndham Hotels is extending its reach to last-minute travelers through a new integration with the Last Minute Travel Deals mobile application. Entire article
Multichannel retail support Groupon’s Pages lets merchants self-promote to mobile consumers
Groupon, striving to reinvent itself as more than a daily-deals engine, launched Groupon Pages, comprising seven million listings of merchant information and deals to engage customers who increasingly consume information on mobile from sources such as Facebook and Yelp. Entire article
Marketing Contextual content insures SMS’ ongoing role in mobile marketing toolbox – Mobile Marketer
Mobile Marketer today – Contextual content insures SMS’ ongoing role in mobile marketing toolbox; Sin City 2 sees 670K views in Coub trailer contest. Entire article
Advertising Lexus assists early-stage research with apps – Luxury Daily
Luxury Daily today – Lexus assists early-stage research with apps; Michael Kors sets strong precedent for China store opening: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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