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Today’s headlines

Social networks Target unwraps shoppable 360 videos, crowdsourced maps for Halloween
Target has several mobile-first treats planned for customers this Halloween, including shoppable 360-degree virtual reality videos on YouTube and a crowdsourced social network to help parents find the best houses for experiencing the holiday. Entire article
Research Banking apps a bright spot as banks struggle with loyalty: IBM
As conducting financial tasks on smartphones gains widespread adoption, consumers are increasingly using mobile banking applications, with 86 percent believing they are easy to use, according to a new report from IBM. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Strategy Belk sprinkles customizable GIFs, ecards onto annual Santa Baby sweepstakes
Department store chain Belk is welcoming its Santa Baby sweepstakes back for another holiday season, placing an even brighter spotlight on mobile by enabling participants to create their own digital ecards, personalize GIFs and receive entries for sharing the campaign across social media. Entire article
Merchandising Herrschners sews up mobile-optimized merchandising for holiday sales boost
Crafts retailer Herrschners is hoping to button up fourth-quarter holiday sales by optimizing its merchandise for smartphone screens and consolidating six mini-sites with a single checkout so that consumers may purchase items from all of its brands at the same time. Entire article
Content Mobile Minutes: Ad-free YouTube; MasterCard’s selfie pay; Twitter expands coder kit; Rovio cutbacks
Today in mobile marketing – Google challenges Netflix with ad-free YouTube subscription; MasterCard tries out selfie pay for online purchases; Twitter’s expanded coder kit embraces third-party services; Angry Birds maker Rovio to cut 213 jobs and spin off learning business. Entire article
Content Mobile reaches 30pc of digital ad revenues following H1 spending surge: IAB – Mobile Marketer
Mobile Marketer today – Mobile reaches 30pc of digital ad revenues following H1 spending surge: IAB; Back to the Future fans are messaging with Doc Brown on Facebook. Entire article
Bergdorf Goodman, W magazine grant consumers ‘dream closet’ through Bitmoji – Luxury Daily
Luxury Daily today – Bergdorf Goodman, W magazine grant consumers “dream closet” through Bitmoji; Retailers can be powerful players in neighborhood development, says Future Laboratory exec. Entire article
Columns Increase conversion by removing friction in mobile user experience design
Increasing conversion in mobile experiences takes more than competitive prices and great customer service. It also requires designs that remove friction for people using a site or application. Entire article
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