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Applications
Mastercard jockeys for mobile payments domination with new API platform

In news announced today, Mastercard is introducing a proprietary API program that enables its partners to experiment with new technologies and interfaces, raising the innovation stakes for similar brands across the financial industry.

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Content
Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestone

Today in mobile marketing - More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.

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Columns
Digital marketing can generate a lower cost-per-acquisition than offline advertising

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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