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Today’s headlines

Research Mobile will have unprecedented impact on holiday shopping, except for payments
While mobile’s influence on holiday shopping will reach unprecedented levels this year both online and in-store, the impact of mobile payments is likely to be insignificant – except for retailers catering to higher income brackets. Entire article
Multichannel retail support Sears integrates online and in-store shopping journey for appliance buyers
Sears continues to lead the way in innovative omnichannel experiences with today’s launch of Meet with an Expert, a new service promising a seamless journey for home-appliance buyers from online research through to the in-store experience. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Social networks How social media is changing demographic perceptions for marketers
NEW YORK – A celebrity chef and image activist at the third annual Total Market Summit claimed that social media and mobile are helping showcase more accurate representations of the African-American community, therefore displaying to brands what their target markets really are. Entire article
Applications Gett gains advantage over rivals with mobile iPhone 6S delivery
Taxi service application Gett recently forayed into retail delivery with the launch of the iPhone 6S in Russia, prompting 18 percent of the smartphone’s sales from service provider Beeline to originate from the app. Entire article
Content Mobile Minutes: IPO chill; CNN’s video play; Apple Music; Facebook’s Instant Articles
Today in mobile marketing – Tech startups feel an IPO chill; CNN chases super positive cord-cutters with Facebook targeted video network Great Big Story; Apple Music hits 6.5 million paid users: Tim Cook; How Facebook turned unloved Paper into Instant Articles. Entire article
Content Loyalty programs delivering fun mobile experiences attract millennials – Mobile Marketer
Mobile Marketer today – Loyalty programs delivering fun mobile experiences attract millennials; Why brands should take a total market approach to mobile. Entire article
Advertising Vestiaire Collective personalizes consignment using misconnection strategy – Luxury Daily
Luxury Daily today – Vestiaire Collective personalizes consignment using misconnection strategy; Hermès tracks movements to explore its new horology addition. Entire article
Columns 6 steps to optimize mobile holiday shopping campaigns
With consumers spending more time on their mobile phones, mobile marketing will be the driver for all marketing in 2015 and beyond – not just digital marketing. Entire article
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