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Today’s headlines

Research Why Apple Pay’s second year will be harder than its first: Forrester
While Apple Pay’s adoption rate so far is encouraging, the solution faces resistance in many countries, is viewed as a threat by some banks and still needs to prove its value for merchants, according to a new report from Forrester. Entire article
Multichannel retail support Office Depot exec: Differentiating across apps, mobile Web drives sales
RANCHO MIRAGE, CA – An Office Depot executive at the Mobile Shopping Summit 2015 reported that the brand initially offered uniform features across its mobile application and site, only to find that differentiating the platforms led to higher sales, as shoppers use them for different purposes. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Payments MasterCard cements in-app shopping presence via MasterPass tokenization
MasterCard is rolling out a tokenized checkout experience for its MasterPass platform to allow users to securely shop within mobile applications on any device or online, proving that tokens are increasingly a must-have for mobile payment solutions. Entire article
Strategy UpOut exec: User segmentation is key for event mobile-first sales
RANCHO MIRAGE, CA – An UpOut executive at the Mobile Shopping Summit 2015 stressed the importance of user segmentation for event marketers, especially as third-party applications attempt to catapult themselves up to the selling levels of behemoths such as StubHub and SeatGeek. Entire article
Content Mobile Minutes: Unbound Commerce buys Apptive; Facebook drains batteries; Free Google apps; Square’s addition
Today in mobile marketing – Mobile shopping firm Unbound Commerce acquires Apptive, based in Austin; Users complain Facebook is causing iPhone batteries to drain; Google offering free Apps for Work to some customers; Yahoo’s Reses leaves to join Jack Dorsey’s Square before IPO. Entire article
Unilever’s Magnum pairs interactive ads, geolocation to drive in-store traffic – Mobile Marketer
Mobile Marketer today – Unilever’s Magnum pairs interactive ads, geolocation to drive in-store traffic; Coty buys social content agency Beamly to accelerate ecommerce. Entire article
Advertising Mercedes-Benz liberates the road to autonomy with connected car app – Luxury Daily
Luxury Daily today – Mercedes-Benz liberates the road to autonomy with connected car app; Personal luxury goods market poised for disruption: report. Entire article
Columns Finding the best payment solution for the retailer
This era of on-demand ecommerce is closely correlated to the shift away from traditional payments processors and toward more innovative solutions, such as those developed by Stripe or Braintree. Entire article
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