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Today’s headlines

Strategy Starbucks ramps up in-store mobile strategy for the holidays
Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering. Entire article
Applications Simon Malls taps Ziploop to organize shopping on mobile
Simon Malls is featuring the Ziploop mobile shopping application in its malls across the United States to augment the holiday shopping process for consumers. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Payments Apple Pay merchant list missing everyday businesses needed to drive use
While Apple Pay is already being accepted by a number of big-name merchants, the list lacks the kind of everyday businesses, such as gas stations, grocery stores and public transit systems, that will drive mobile payments use. Entire article
Software and technology London restaurants attract traffic via beacons and Bookatable app
European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants. Entire article
Applications TrueCar app’s growth underscores mobile’s bigger role in car purchases
TrueCar, a mobile application that links car buyers with dealers, has seen more than one million downloads since its launch last year. Entire article
Marketing Budweiser extends sports sponsorships into bars via M2M wireless, social – Mobile Marketer
Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report. Entire article
Advertising Dealing with the mystery of ecommerce attribution – Luxury Daily
Luxury Daily today – Dealing with the mystery of ecommerce attribution; Financially-confident consumers to increase holiday spending by 8.7pc: report. Entire article
Columns Why good product design is a marathon, not a sprint
Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed. Entire article
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