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Today’s headlines

Research Visuals are indispensable for converting millennial shoppers on mobile: report
Pictures and visuals are cited by 55 percent of millennials as the element of the mobile shopping experience they would not live without, according to a new report from Instart Logic. Entire article
Multichannel retail support Walmart tests mobile-enabled click-and-collect grocery service
Walmart is testing a new same-day pick-up concept enabling customers to order groceries online or by mobile phone and retrieve their orders from a drive-up facility. Entire article
Columns Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Applications Kimberly-Clark leverages mobile for utility-driven engagements with moms
NEW YORK – A Kimberly-Clark executive at the Mobile Marketing Association’s SM2 Innovation Summit examined how the brand leverages mobile to help millennial moms through the potty-training process and influence purchase decisions. Entire article
Banking BNY Mellon’s Sumday offers Instagram-based investing for millennials
NEW YORK – A BNY Mellon executive at the Mobile Marketing Association’s SM2 Innovation Summit introduced its new Sumday service that takes a non-traditional approach to investing and is geared toward millennials. Entire article
Web site development Trulia focuses on mobile Web to drive app downloads
NEW YORK – A Trulia executive at the Mobile Marketing Association’s SM2 Innovation Summit said that bettering the brand’s presence on the mobile Web is just as significant as developments made to its mobile app. Entire article
Marketing Why Instagram is Mercedes-Benz’s go-to platform for car launches – Mobile Marketer
Mobile Marketer today – Why Instagram is Mercedes-Benz’s go-to platform for car launches; Projected mobile ad-spend surge seen spurring hunt for opportunities. Entire article
Advertising Apple Watch’s entrance into luxury may spur future collaborations – Luxury Daily
Luxury Daily today – Apple Watch’s entrance into luxury may spur future collaborations; Top 10 social videos of Q3. Entire article
Columns Ford borrows a better idea to get closer to customers
In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others. Entire article
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