RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter October 19, 2015
 Please click here to download!
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Messaging Walmart sparks SMS innovation to transform in-store product search
Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones. Entire article
Multichannel retail support Hudson’s Bay exec affirms massive shift from desktop to mobile
RANCHO MIRAGE, CA – A Hudson’s Bay Company digital executive at the Mobile Shopping Summit 2015 underscored the importance of the mass exodus to mobile Web in recent years and the need for retailers targeting affluent shoppers to provide optimized checkout experiences on mobile sites. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Strategy Butter London proves gift-giving can be crowdsourced via mobile
RANCHO MIRAGE, CA – A butter London executive at the Mobile Shopping Summit 2015 claimed that the beauty marketer is driving sales by enabling customers to select a gift set, share it with friends via social media and collectively donate money to send the item to the recipient. Entire article
Marketing Man on the Street: Retailers eye closing mobile conversion gap in 2016
RANCHO MIRAGE, CA – Executives at the Mobile Shopping Summit 2015 pointed to retail clients’ desire to put more support behind mobile commerce to close the conversion gap, enhance the customer experience and boost revenue in 2016. Entire article
Content Mobile Minutes: Political news apps; Apple wins suit; Sony’s Apple Pay response; Steve Ballmer tweets
Today in mobile marketing – Apps to organize and quell the political onslaught; Court rules Apple will not pay triple damages for infringing on university patent; Sony’s answer to Apple Pay is laying tracks for Asian expansion; Twitter stock pops after Steve Ballmer tweets. Entire article
Content Cheetos scares Caviar users in trick-or-treat video series – Mobile Marketer
Mobile Marketer today – Cheetos scares Caviar users in trick-or-treat video series; Mobile advertising fulfills potential with higher CPMs: report. Entire article
Advertising De Beers captures women’s brilliance in user-generated content app – Luxury Daily
Luxury Daily today – De Beers captures women’s brilliance in user-generated content app; Louis Vuitton emphasizes importance of journey over destination for cruise ads. Entire article
Multichannel retail support Correction: Gilt exec: Accessories and jewelry are heavy-hitting items on mobile
In her presentation, Cynthia Kleinbaum, director of loyalty marketing at Gilt Groupe, said that the retailer’s consumers do not have an issue purchasing a $20,000 Hermès on their mobile devices, not what was originally reported by Mobile Commerce Daily. We regret this error. Entire article
Columns Learning at the intersection of gaming, video and the cloud
During the past Super Bowl, a 30-second commercial cost $4 million. However, what is interesting is that despite the huge chunk of change, ad agencies are finding that 30 seconds for a commercial is not enough. Entire article
"Tools to Create and Manage Passbook Passes | SUMOTEXT" sign up now!
Read all the news on | Subscribe
Please click here to download!

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2015 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter