RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter October 17, 2014
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Marketing Restaurant chains can enhance mobile ordering with gender-based targeting
Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women. Entire article
Social networks Toys “R” Us crafts sweeping social campaign for annual fundraiser
Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Revenue EBay’s mobile dominance at risk as growth fails to keep up
EBay needs to start adding more mobile customers if it is to keep up with mobile growth worldwide and hold onto its leadership role in the space. Entire article
Research 66pc of tablet shoppers leverage mobile during path to purchase: report
Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices. Entire article
Advertising Greene Turtle restaurant chain gamifies loyalty program for mobile
The Greene Turtle, a sports bar restaurant chain, has teamed up with Paytronix and Gamescape to develop a new mobile loyalty program centered on brand-related games. Entire article
Software and technology Montreal Canadiens score with mobile food ordering, game highlights in-stadium
The Montreal Canadiens, acknowledging the growing role that mobile plays on game day, are launching a mobile-entertainment platform for home games that includes access to game highlights and remote food and merchandise ordering in-stadium. Entire article
Marketing CBS, HBO over-the-top services pave way for new brand experiences – Mobile Marketer
Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered. Entire article
Advertising The cold coffee tweet that changed Four Seasons’ approach to social media – Luxury Daily
Luxury Daily today – The cold coffee tweet that changed Four Seasons’ approach to social media; Easy days are over in China. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
"Mobile Relationship Management | SUMOTEXT" sign up now!
Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2014 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter