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Today’s headlines

Multichannel retail support Gilt exec: Hermès handbags sell better on mobile than desktop
RANCHO MIRAGE, CA – A Gilt executive at the Mobile Shopping Summit 2015 revealed that more consumers purchase Hermès handbags on mobile than on desktop, suggesting that accessories and jewelry are better suited to mobile commerce than ready-to-wear apparel. Entire article
Software and technology Why magnetic positioning could be bigger than beacons: RetailMeNot exec
RANCHO MIRAGE, CA – A RetailMeNot executive at the Mobile Shopping Summit 2015 praised the relative benefits of magnetic positioning technology over beacons for indoor location marketing strategies. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Multichannel retail support Mobile startups hold potential to disrupt car buying: AutoNation exec
RANCHO MIRAGE, CA – Automotive retailer AutoNation is investing in mobile to transform the auto-buying experience both online and in-store in recognition of how consumers’ shopping habits are evolving, said an executive at the Mobile Shopping Summit 2015. Entire article
Merchandising Living Direct exec: 20pc of revenue stems from cross-device shopping
RANCHO MIRAGE, CA – A Living Direct executive at the Mobile Shopping Summit 2015 said that cross-device purchasing accounts for a significant portion of sales, meaning that mobile cannot be siloed because content must be optimized across all channels. Entire article
Content Mobile Minutes: LinkedIn’s app; Square’s IPO; Yahoo’s Mail app; Bernie Sanders’ Twitter campaign
Today in mobile marketing – LinkedIn shows off Project Voyager, its new flagship mobile app; Digital payment company Square files for IPO; Yahoo wants to kill passwords with revamped Mail app; Bernie Sanders makes big Twitter purchase. Entire article
Content P&G’s Secret rolls out anti-bullying geofilter for high schools – Mobile Marketer
Mobile Marketer today – P&G’s Secret rolls out anti-bullying geofilter for high schools; Levi unzips quizzes, personalized emails to drive loyalty and conversion. Entire article
Advertising Apple continues infiltration of high-fashion as Met Gala sponsor – Luxury Daily
Luxury Daily today – Apple continues infiltration of high-fashion as Met Gala sponsor; Recipe for success: Constant innovation and a consumer-first mindset. Entire article
Columns Digitizing stored value: Apps and wallets, wallets and apps
Two of the preparatory shifts in the journey toward digitizing stored value – a term I am using to describe mobile acceptance, particularly in the world of gift and other prepaid card solutions – are conversion to NFC and upgrading bar code scanners. Entire article
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