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Today’s headlines

Multichannel retail support Walmart to boost mobile prowess as digital investment grows
Walmart’s intention to step up investment in digital and ecommerce initiatives is likely to include a heavy dose of mobile as the retailer builds on recent successes such as Savings Catcher and looks for new ways to transform the shopping experience for smartphone users. Entire article
Merchandising 7-Eleven taps beacons to chase runners into stores
Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Banking Chase personalizes, simplifies card rewards with mobile Web revamp
Chase Card Services has launched a mobile rewards Web site that makes the rewards process for credit-card customers easier to access and understand while making it more personal. Entire article
Content REI’s new iPad app focuses on visually rich content for shoppers
Outdoor gear and apparel retailer REI is offering an optimized shopping and product research experience with its new iPad application that also features updates to the REI Snow Report tool. Entire article
Banking Bank of America’s mobile banking jumps following app redesign
Bank of America saw the number of customers banking on mobile in the second quarter jump 15 percent from a year ago, following the introduction of application features aimed at driving convenience for users. Entire article
Marketing How American Eagle Outfitters provides customer value via beacons – Mobile Marketer
Mobile Marketer today – How American Eagle Outfitters provides customer value via beacons; BP, McDonald’s are betting on mobile to transform their images. Entire article
Advertising Out with traditional social, in with Instagram, Pinterest – Luxury Daily
Luxury Daily today – Out with traditional social, in with Instagram, Pinterest; Pinterest boards should be extension of merchandizing, says Saks exec. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns Why video is dominating mobile
Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone. Entire article
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