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Today’s headlines

Messaging Sephora exec: Beacons need more time to evolve
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop. Entire article
Strategy How Expedia fuels shopping journey sales via mobile marketing automation
RANCHO MIRAGE, CA – An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation enables the brand to personalize push notifications, emails and in-application messages, enhancing the shopping journey and driving additional sales. Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Multichannel retail support Phablets do not solve all mobile shopping paint points: ecommerce execs
RANCHO MIRAGE, CA – Executives from VF Corp. and Sears Holdings Corp. at the Mobile Shopping Summit 2015 said they are testing bigger add-to-cart buttons on mobile to address the growing use of phablets. Entire article
Applications Abercrombie & Fitch’s app avoids churn with focus on top customers
RANCHO MIRAGE, CA – An Abercrombie & Fitch executive at the Mobile Shopping Summit 2015 said that the turnover rate for its mobile application is not a problem because users consist primarily of the top one percent of customers. Entire article
Content Mobile Minutes: Chipotle values mobile; Capitol One launches mobile wallet; Google and mobile search; Twitter’s chairman
Today in mobile marketing – Chipotle puts focus on mobile, taps first CIO; You can now make purchases with Capital One’s mobile wallet; Can Google retain its edge in mobile search?; Twitter names Omid Kordestani as executive chairman. Entire article
Content Zappos exec: Does customization trump personalization on mobile? – Mobile Marketer
Mobile Marketer today – Zappos exec: Does customization trump personalization on mobile; Toyota pairs football and emojis for deep fan connection. Entire article
Advertising Barneys exec: Responsiveness strategy should spotlight mobile over desktop – Luxury Daily
Luxury Daily today – Barneys exec: Responsiveness strategy should spotlight mobile over desktop; Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO. Entire article
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