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Today’s headlines

Payments McDonald’s enhances customer payments via app-based AmEx rewards
McDonald’s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases. Entire article
Social networks Twitter may have advantage over Facebook in mobile payments
The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay’s launch looms. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Merchandising Google Express expansion faces revenue, weather challenges
Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name. Entire article
Marketing American Greetings scares up Halloween sales with digital e-cards
American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications. Entire article
Web site development Pfister Hotel lures mobile users with responsive Web, augmented reality
Marcus Hotels & Resorts’ flagship property The Pfister Hotel in Milwaukee is channeling mobile through responsive Web design and augmented reality to appeal to younger audiences. Entire article
Payments OpenTable leverages mobile payments to serve up quicker dining
Online and mobile reservation service OpenTable has announced the availability of mobile payments, currently accessible in the New York, San Francisco and Washington metropolitan areas. Entire article
Marketing Will click-and-collect, contextual offers spell the death of Black Friday? – Mobile Marketer
Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google. Entire article
Advertising Mobile is a tidal wave sweeping across our businesses: HBC exec – Luxury Daily
Luxury Daily today – Mobile is a tidal wave sweeping across our businesses: HBC exec; 90pc of Audi consumers begin research process online. Entire article
Columns Regaining consumer attention for retailer apps through beacon marketing
Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable? Entire article
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