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Today’s headlines

Software and technology Coca-Cola and Dollar General partner for Halloween social campaign plus beacon integration
Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement. Entire article
Advertising Announcing Mobile FirstLook 2017 New York Jan. 18
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research. Entire article
Applications Groupon tests app-based ordering system in St. Louis
Ecommerce marketplace Groupon is reinforcing a commitment to amending its mobile presence by debuting the Groupon To Go delivery service in its third market, St. Louis. Entire article
Applications Slice debuts iOS app, giving smaller pizzerias a way to compete with chains
Slice, a platform that helps connect consumers with local pizzerias, has debuted its new mobile application, providing a tool for small businesses that should have big brands paying attention. Entire article
Content Mobile Minutes: Twitter’s Explore tab; Yahoo hack; Pinterest grows with men; Preiscope’s Producer mode
Today in mobile marketing – Twitter tests replacing Moments with a new ‘Explore’ tab on mobile; Yahoo hack gives Verizon pause in $4.8B deal; Pinterest reaches 150 million monthly users, boosts engagement among men; Periscope debuts ‘Producer’ for sharing TV-style video. Entire article
Content Buzzfeed News and Twitter bring election night coverage to mobile with live special – Mobile Marketer
Mobile Marketer today – Buzzfeed News and Twitter bring election night coverage to mobile with live special; Google’s acquisition of FameBit means contextual advertising will see fruition. Entire article
Advertising Fendi extends life of Snapchat stories with international album – Luxury Daily
Luxury Daily today – Fendi extends life of Snapchat stories with international album; Top 10 luxury brand social marketers of Q3. Entire article
Columns Creative must drive programmatic advertising strategy
As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences. Entire article
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