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Today’s headlines

Social networks Facebook aggregates products and offers for dedicated shopping section
Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs. Entire article
Research Car shoppers on phablets access more content, driving satisfaction: report
Mobile shoppers in the market for a car and using a larger, phablet-style phone versus a smaller smartphone access a wider range of Web site content, especially interactive content such as video, according to a new report from J.D. Power.  Entire article
Advertising Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Entire article
Multichannel retail support Allrecipes locates right sales ingredients via Instacart mobile integration
Meredith Corporation’s digital food hub Allrecipes is joining forces with Instacart to enable cooking enthusiasts to shop for ingredients for their favorite meals on mobile and have products delivered from local grocery stores to their homes in as little as one hour. Entire article
Merchandising Kohl’s unpacks same-day mobile delivery for nine-market expansion before holidays
Kohl’s is teaming up with crowdsourced logistics company Deliv to offer shoppers in nine major markets same-day delivery options for purchases made via smartphones, tablets and desktop, showcasing how retailers are gearing up to satisfy consumer demands ahead of the holidays. Entire article
Content Mobile Minutes: Pepsi smartphone; Symphony investors; Mobile discount for gas; Roving weather reporters
Today in mobile marketing ­– Pepsi smartphone? Weibo social media page and leaked screenshot reveals P1 Android handset; Investors joining messaging startup Symphony, to tune of $100 million; Why some gas stations give discounts when you pay with an app; Clever app turns everyone into a roving weather reporter. Entire article
Content Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook – Mobile Marketer
Mobile Marketer today – Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook; Ruby Tuesday shifts budget to precise-and-efficient social media. Entire article
Advertising Kenzo plants seeds of affection with social map initiative – Luxury Daily
Luxury Daily today – Kenzo plants seeds of affection with social map initiative; Valentino speeds ahead as fastest-growing luxury house: report. Entire article
Columns What is a mobile marketing platform – and why a brand needs one
A good mobile marketing platform can be the key to building solid long-term relationships with your customers—long after you have completed the design and delivery of your flashy new app. Entire article
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