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Today's headlines

Starbucks expands abroad, brings mobile gifting to WeChat

Starbucks is expanding its mobile commerce platform to include integration with the massively popular WeChat mobile application in a partnership with Tencent, making a stronger push into the lucrative Chinese mobile market.

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Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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37pc of adults do not trust technology companies with information: report

Consumer technology adoption is no longer an issue for ecommerce retailers, but public concern about cybersecurity may evince a disparity in progress for online outlets, according to a new report from Oliver Wyman.

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AMC Theaters offers mobile concession ordering through Atom Tickets app

AMC Theaters is partnering with mobile ticketing application Atom to bring a bit of fast food flavor to its movie experience with the option to pre-purchase concessions and skip the line to pick it up.

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Mobile Minutes: Snapchat’s permanence; Samsung disables Note 7; Election hacking; Fox buys Sky

Today in mobile marketing – Snapchat isn't disappearing. Get used to it; Samsung to disable Note 7 phones in the U.S. via software update; Obama orders review of election hacking; 21st Century Fox agrees to buy Sky.

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Facebook dynamic ads can now be tailored for app installs – Mobile Marketer

Mobile Marketer today – Facebook dynamic ads can now be tailored for app installs; Pepsi gives unliked posts a second chance.

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Esquire editorializes pop-up shop for Armani-sponsored Snapchat effort – Luxury Daily

Luxury Daily today - Esquire editorializes pop-up shop for Armani-sponsored Snapchat effort; Prada, Kering Group severely need to reassess forced-labor practices: report.

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What marketers should know about Amazon Go

In a report by the Trade Survey, 85 percent of consumers reported wanting to touch and feel a product before they buy. That gives Amazon another great reason to believe that its new store concept will work, especially in busy urban markets.

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