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Today’s headlines

Payments Apple Pay’s in-app availability could be more important to adoption
Apple Pay made a splash with news of its imminent arrival at Starbucks, KFC and Chili’s, but low adoption among iPhone users and a slow EMV transition suggests in-app availability may provide the bigger boost in the short term. Entire article
Social networks Why Pinterest will play a big role for some retailers this Halloween
With approximately one-quarter of millennials using Pinterest for Halloween costume inspiration and a host of new commerce-driven capabilities now available, the social media site should be playing a big part in retailers’ mobile outreach this month. Entire article
Software and technology Land Rover tests Facebook lead ads to streamline inquiries
Land Rover recently leveraged Facebook’s new advertising endeavor during testing, enabling consumers to request price quotes on vehicles through an integrated mobile-optimized ad platform to provide a seamless omnichannel experience. Entire article
Applications Vincast uncorks wine data to aid collectors’ investment portfolios
Vincast, a digital tool for wine lovers, is helping connoisseurs maintain their collections through investment-grade analytics. Entire article
Content Mobile Minutes: Mobile search; Apple removes apps; Hyper-contextual advertising; Four mobile winners
Today in mobile marketing – Mobile search tops at Google; Apple removes some apps from online store over security concerns; The arms race is on to power hyper-contextual, holistic mobile advertising; Spin Cycle: 4 brands driving mobile marketing results. Entire article
Content Can Snapchat keep users happy as in-app marketing proliferates? – Mobile Marketer
Mobile Marketer today – Can Snapchat keep users happy as in-app marketing proliferates; Orbitz chooses in-app challenge over interruptive ads. Entire article
Advertising Lexus looks to Elle readers to tout new model’s prowess – Luxury Daily
Luxury Daily today – Lexus looks to Elle readers to tout new model’s prowess; How should Balmain, H&M market their collaboration post-leak? Entire article
Columns Case for first-party data in a third-party world
For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it. Entire article
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