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Research
Promotional hashtag frequency has direct correlation to film revenue: report

Historically, word-of-mouth has been the primary indicator of a movie’s success, and a recent study from Emerson College’s School of Communication may prove that Twitter mentions and hashtags may serve as an appropriate proxy for the often-elusive metric.

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Applications
Nationwide brings renters insurance to millennials on the go

Insurance provider Nationwide is hoping to attract millennials by providing renters insurance on the go while users are apartment hunting through mobile.

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Applications
Dickey’s Barbecue Pit rewards mobile users with exclusive offer

Dickey’s Barbecue Pit is leveraging its mobile loyalty program to bring a special New Year’s offer to its customers.

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Content
Mobile Minutes: Inauguration on social media; Amazon Dash; Snapchat’s valuation; Uber deceived drivers

Today in mobile marketing – At Trump's inauguration, tech can't get the word out; Amazon's Dash button goes online; Snapchat is justifying its $20 billion valuation by emphasizing user engagement; Uber deceived drivers with promise of lofty pay, FTC says.

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Content
American Eagle unveils inspirational video series aimed at Gen Z – Mobile Marketer

Mobile Marketer today - American Eagle unveils inspirational video series aimed at Gen Z; Chuck E. Cheese’s celebrates 40th anniversary with social media contest.

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Advertising
Amazon is 800-pound gorilla in the room that consumers love: Shullman Research – Luxury Daily

Luxury Daily today - Amazon is 800-pound gorilla in the room that consumers love: Shullman Research; Louis Vuitton speaks to uptown, downtown crowd via Supreme co-branding.

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Columms
The corner bank in the cloud

This holiday season we witnessed the continued and painful decline of main street retail as consumers increasingly shop on their mobile devices. Retailers are deploying omnichannel strategies to mitigate lost sales in their stores and move their customers to more efficient and cost-effective cloud-based, mobile channels.

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