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Today’s headlines

Payments Will PayPal lose its mobile stronghold as NFC payments gain?
EBay’s decision to spin-off PayPal – something company executives insisted was not in the works just months ago – reflects just how quickly mobile payments are heating up following Apple Pay’s launch, renewing enthusiasm for near-field communications technology. Entire article
Database/CRM McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes
A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Discovery, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Strategy Dunkin’ Donuts balances mobile, traditional marketing to protect brand personality
NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future. Entire article
Analytics 1800Flowers prioritizes data over mobile for contextual relevance
NEW YORK – A 1800Flowers executive at the Mobile Marketing Association’s SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away. Entire article
Marketing Forrester analyst: Marketers must create mobile moments to stay relevant
NEW YORK – A Forrester Research analyst at the Mobile Marketing Association’s SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space. Entire article
Marketing Toyota exec: No magic formula to engage millennial car buyers – Mobile Marketer
Mobile Marketer today – Toyota exec: No magic formula to engage millennial car buyers; Starwood Hotels bets on mobile to optimize guestroom personalization. Entire article
Advertising Montblanc taps philanthropic readers of Departures with mobile ad – Luxury Daily
Luxury Daily today – Montblanc taps philanthropic readers of Departures with mobile ad; Selfridges invests in online store to enhance multichannel shopping experience. Entire article
Columns Building long-term sustainable revenue from audiences
The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone. Entire article
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