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Today’s headlines


Payments
PayPal backs QR codes for real-world dominance as online competition grows

PayPal’s decision to support QR codes for mobile payments reflects the technology’s ubiquity while cementing the company’s aspirations to transfer its online success to bricks-and-mortar transactions.

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Gaming
Cosi takes mobile gaming to next level with in-store redemption

Restaurant chain Cosi is engaging consumers with a unique mobile sweepstakes that requires consumers to bring mobile or print game pieces to a Cosi location.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Content
Condé Nast’s Wired tests tablet shopping to build ecommerce strategy

Condé Nast’s Wired is the first publication to try out a new type of mobile commerce from MasterCard that seamlessly lets consumers shop from a digital edition.

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Fulfillment and returns
Udi’s ramps up mobile loyalty to enable two-way conversation

In a reflection of how mobile is helping merchants engage with their customers, Denver-based Udi’s Cafés and Restaurants has released a mobile application to reward its customers and keep them informed.

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Marketing
Augmented reality trumps QR codes for print-to-mobile engagement – Mobile Marketer

Mobile Marketer today – Augmented reality trumps QR codes for print-to-mobile engagement; How Facebook, Spotify and CNN are getting push messaging wrong: report.

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Advertising
Ferragamo mobile ad leverages social film to rejuvenate brand image – Luxury Daily

Luxury Daily today – Ferragamo mobile ad leverages social film to rejuvenate brand image; Graff reinterprets $500M Hair & Jewel composition to target aspirational consumers.

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Columns
How mobile changed bricks-and-mortar shopping – for better or worse

Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.

Entire article

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