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Today’s headlines

Multichannel retail support
Kmart, Sears prep for holiday shopping with mobile POS, in-store tablet initiatives

Kmart and Sears are arming store associates with both mobile point-of-sale devices and tablets to help prepare for the flood of in-store holiday shopping.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Oct. 24: GNC, The Children’s Place: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Walmart, Amex prepaid card relies on mobile to streamline online banking

Walmart and American Express have teamed up to launch a prepaid card called Bluebird, with mobile playing a key role in simplifying deposits, account management and person-to-person payments.

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Sony Pictures continues to rely on mobile to help bolster ticket sales

Sony Pictures is using mobile to help promote its “Here Comes the Boom” movie and encourage consumers to buy tickets for it.

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IPhone 4S users who bank at NatWest get NFC-enabled mobile payments

Apple’s iPhone may not feature near field communication technology but this is not stopping Visa Europe and two British banks from enabling tap-and-go payments for some users.

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Snickers aims to strengthen social presence via mobile advertising, video – Mobile Marketer

Mobile Marketer today – Snickers aims to strengthen social presence via mobile advertising, video; McDonald’s pushes mobile video to bolster Monopoly promotion.

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Shangri-La sparks user engagement via Instagram contest – Luxury Daily

Luxury Daily today – Shangri-La sparks user engagement via Instagram contest; The difference in marketing towards males and females via email.

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6 reasons to use mobile at events

A recent Aberdeen Group survey found that the likelihood of using mobile apps to support events management and improve the attendee experience was a key characteristic of best-in-class companies.

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