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Today’s headlines

Multichannel retail support
Retailers hone in on ship-to-store to fuel mobile investments

Walmart, Sears and Nordstrom are a few of the many retailers making a bigger bet on ship-to-store efforts this holiday season, driven by the increasing importance of mobile for the bricks-and-mortar shopping experience.

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Mobile to drive spike in online shopping on Thanksgiving Day: Accenture

Online shopping is expected to see a spike over the Thanksgiving holiday weekend as mobile users will look for the best deals without having to visit a bricks-and-mortar store.

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Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak and Artisan Mobile offer attendees strategic takeaway points.

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Web site development
Target’s online magazine gets a mobile-first makeover

Target has redesigned its online magazine A Bullseye View with responsive design so that the retailer can provide optimized experiences on smartphones and tablets.

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Beyond the Rack, Currys, Newegg integrate MasterPass for speedy checkout

Beyond the Rack, Currys, Newegg, and PC World join a list of 20,000 merchants who have integrated MasterCard’s digital platform MasterPass into their checkout systems, including on mobile.

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Virtual assistants advance: Are consumers ready for more invasive experiences? – Mobile Marketer

Mobile Marketer today – Virtual assistants advance: Are consumers ready for more invasive experiences?; Nissan chalks up initial iTunes Radio success to targeting.

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Trump Waikiki targets affluent travelers via ad push on New York Times app – Luxury Daily

Luxury Daily today – Trump Waikiki targets affluent travelers via ad push on New York Times app; Kering unites its numerous brands via inaugural magazine, K.

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Powering ad campaigns across devices

The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.

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