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Strategy
The difference between mobile Web and app shoppers

Marketers are increasingly using mobile to drive both online and in-store revenue. However, with the bulk of mobile commerce coming in through applications and sites, marketers need to realize that there are key differentiators in how consumers shop on their mobile devices across both platforms.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar on Oct. 24: GNC, The Children’s Place: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Payments
Starbucks app surpasses 70M mobile payments transactions

Starbucks continues to make mobile payments a major focus, and is looking at new ways for consumers to make purchases using their handsets.

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Content
Toys R Us launches video streaming services as mobile consumption grows

Toys R Us has introduced a new digital content streaming service to support its new tabeo tablet and leverage its brand equity to deliver family entertainment to customers.

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Software and technology
Kahlua drives charity donations via mobile, social initiative

Kahlua is increasing donations for a holiday charity by using mobile bar codes that support a campaign centered around social media.

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Advertising
Turning rich media from a gimmick into a campaign’s standalone – Mobile Marketer

Mobile Marketer today – Turning rich media from a gimmick into a campaign’s standalone; Conde Nast aims to have mobile sites for all brands by 2013.

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Advertising
SMS allows personalized experience to build loyalty for automakers – Luxury Daily

Today in luxury marketing – SMS allows personalized experience to build loyalty for automakers; Chanel relays brands history, innovation via interactive heritage microsite.

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Editorial calendar
Editorial calendar 2013 for Mobile Commerce Daily

Here’s the 2013 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.

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Columns
Mobile closes the gap between bricks and clicks

We have no solid way of knowing how our online campaigns – clicks – affected traditional offline purchase – bricks. Some argue that this is the start of the end for traditional retail.

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