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Today’s headlines

Revenue
GrubHub mobile orders to reach $7M by year-end: cofounder

GrubHub mobile orders comprised just 1 percent of the company’s total revenue last year. Since then GrubHub has expanded its mobile footprint and expects total revenue from mobile orders to increase dramatically this year.

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Analytics
Most used mobile app is Web browser: CTIA panelist

SAN FRANCISCO – The task of measuring mobile is not easy given the numerous operating systems, devices, requirements and rapid evolution that must be navigated to obtain credible data, per panelists at CTIA.

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Applications
Sephora redefines shopping for loyalists with unique mobile app

Sephora is targeting its most loyal customers with a mobile application that not only lets them shop while on the go, but also comes packed with video and scanning capabilities.

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Payments
OpenMarket helps merchants better target consumers via new mobile payment service

OpenMarket is introducing new mobile payment services that help merchants better target the growing market of consumers who buy products via their mobile device.

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Advertising
Mercedes-Benz targets iPad market for 2011 E-Class line – Luxury Daily

Luxury Daily Today – Mercedes-Benz targets iPad market for 2011 E-Class line; Luxury brands must push ecommerce harder this holiday season.

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Content
Canadian carrier Telus taps Alcatel-Lucent for digital media store

Canadian wireless carrier Telus has deployed Alcatel-Lucent’s new digital media store to support its ringtone, image and mobile gaming service offerings.

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