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Today’s headlines


Messaging
Walgreens: 25pc of online prescriptions filled via mobile app

With more than 2 million consumers enrolled in its Prescription Ready by Text program and over 25 percent of online prescription refills coming via its mobile app, Walgreens has hit the nail on the head with its use of mobile.

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Multichannel retail support
Valpak’s coupon mailer is refreshed with QR codes

Hallmark Channel is teaming up with Valpak for direct mail sweepstakes that includes a QR code on Valpak’s signature blue envelope containing special offers and coupons.

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Webinar
Webinar on Oct. 27 with Jaguar and Poynt: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Research
100pc of retailers to increase mobile investment in 2012: study

All of the largest retailers have mobile in the crosshairs and plan to increase their mobile investment for the upcoming year, according to a new report from BDO USA.

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Applications
Marc Brown Studios drives book sales via mobile apps

Publisher Marc Brown Studios, creator of the Arthur book series, is expanding its products to mobile to give children as many opportunities to read as possible.

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Advertising
Marketers risk losing brand favorability with non-optimized mobile holiday emails – Luxury Daily

Luxury Daily today – Marketers risk losing brand favorability with non-optimized mobile holiday emails; How to avoid turning the luxury brand into a commodity.

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Columns
3 strategies for brands to create SMS campaigns

By Deepali Tamhane

The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.

Entire article

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