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Today’s headlines

Multichannel retail support
Personalized incentives key to solid mcommerce strategy: CTIA panelist

SAN FRANCISCO – Although big-name retailers such as Lily Pulitzer, Macy’s and Best Buy undoubtedly understand the importance of having a mobile presence, others have not been as quick to jump into the game, according to panelists at CTIA.

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Applications
PayPal upgrades iPhone app to enable mobile check capture

PayPal Mobile’s application for Apple’s iOS now lets consumers transfer checks into their accounts for free by taking a photo with their iPhone.

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Web site development
Columbia Sportswear taps Adobe Scene7 for ecommerce, mcommerce sites

Columbia Sportswear partnered with Adobe Scene7 to spruce up its ecommerce site and launch a mobile commerce site to drive sales of its outerwear apparel and accessories.

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Web site development
Wirefly aims to increase consumer touch points with mobile shopping site

Wireless device retailer Wirefly has launched a mobile-optimized site to let consumers shop for phones while out and about.

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Applications
Sideways magazine for iPad features in-app transactions

Sideways, a magazine designed and written exclusively for the iPad, claims that its October issue is the first of its kind to enable transactions.

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Advertising
Sotheby’s enables mobile bids in upscale auctions – Luxury Daily

Luxury Daily today – Sotheby’s enables mobile bids in upscale auctions; Recession-proof luxury consumers to spend more during holidays.

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