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Today’s headlines

90pc of clients ask for location-based ads: IAB MIXX panel

NEW YORK – An executive at the IAB MIXX Conference and Expo said that 90 percent of his company’s clients now request location-based advertising in their campaigns.

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Software and technology
Apple’s Steve Jobs passes away

Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.

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Webinar on Oct. 27 with Jaguar and Poynt: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Guess taps mobile, social campaign to drive consumers in-store

Guess Inc. has rolled out a mobile and social promotion that lets young and trendy men and women check-in at its store locations via foursquare to receive a special offer.

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Overall sales to slow this holiday season, mobile purchases will jump

While retail sales are expected to increase a modest 2.8 percent this holiday season, mobile will play an important role in driving shopping activity and sales, according to a new forecast from the National Retail Federation.

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New Look builds on mobile site success with iPhone app

British apparel retailer New Look is using a new iPhone app to help foster in-store activity and drive incremental sales.

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Top 10 luxury branded mobile apps of Q3 – Luxury Daily

Luxury Daily today – Top 10 luxury branded mobile apps of Q3; Affluent consumer holiday spend to increase 7pc per household: American Express, Harrison Group.

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Continued mobile fragmentation presents challenges for marketers: Netbiscuits

A new report from Netbiscuits indicates that fragmentation continues to be a problem in the mobile space, reinforcing the need for retailers and brands to include multiple operating systems as part of their mobile strategy.

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Getting ready for Apple iOS 5: Platform updates and brands

If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.

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