NEW YORK - An executive at the IAB MIXX Conference and Expo said that 90 percent of his company's clients now request location-based advertising in their campaigns.
Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.
Register for this free webinar Oct. 27 at 2 - 3 p.m. ET on what retailers can learn from the automotive sector's use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.
Guess Inc. has rolled out a mobile and social promotion that lets young and trendy men and women check-in at its store locations via foursquare to receive a special offer.
While retail sales are expected to increase a modest 2.8 percent this holiday season, mobile will play an important role in driving shopping activity and sales, according to a new forecast from the National Retail Federation.
Luxury Daily today - Top 10 luxury branded mobile apps of Q3; Affluent consumer holiday spend to increase 7pc per household: American Express, Harrison Group.
A new report from Netbiscuits indicates that fragmentation continues to be a problem in the mobile space, reinforcing the need for retailers and brands to include multiple operating systems as part of their mobile strategy.
If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.
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