Today's headlines

Advertising
Mobile click-to-buy ad units can strengthen holiday marketing ROI

It makes sense for retailers to adopt the click-to-buy ad format for the holiday season even though the payment gateways for mobile are still somewhat in their infancy.

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Multichannel retail support
SuperValu’s Shop ‘n Save ramps up mobile initiatives to enhance in-store shopping

Grocery store chain Shop ‘n Save is ramping up its mobile initiatives to help its customers find what they are looking for and access coupons and promotions via their handsets.

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Web site development
Orvis drives sales of hunting, fishing products via mobile Web

The Orvis Co. has launched a mobile-optimized Web site that lets customers browse and buy items and services using their mobile devices.

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Payments
Vodafone UK diversifies mobile payments platform

Vodafone UK is giving its customers more options for making mobile payments, realizing the immense potential of mobile financial services.

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Applications
YouSell app adds bar code scanning for users selling used items

MultipleStreams, a worldwide dealer of used books, CDs and DVDs, has released version 2.0 of its YouSell application for iPhone, incorporating bar code scanning.

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Advertising
Mercedes-Benz Financial upgrades sales strategy with iPad point-of-sale system - Luxury Daily

Luxury Daily today - Mercedes-Benz Financial upgrades sales strategy with iPad point-of-sale system; Neiman Marcus holiday catalog to streamline inventory management.

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