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Today’s headlines

In-store location services being driven by startups: report

As many as 10,000 stores – mostly in the United States – will have indoor location technology deployments in place by the end of this year, according to a new report from ABI Research.

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Mobile FirstLook 2013 New York Jan. 17: Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Webinar on Oct. 24: GNC, The Children’s Place: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Sportsman’s Guide exec: 8pc of revenue comes from mobile

NEW YORK – A Sportsman’s Guide executive at the Netbiscuits World 2012 conference said that the company is seeing eight percent of online revenue coming from mobile, the majority of which comes from iOS devices.

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Multichannel retail support
Dressbarn leverages SMS, mobile Web to drive donations for breast cancer

Specialty apparel retailer dressbarn has a new multichannel campaign to support National Breast Cancer Awareness Month that takes advantage of mobile to help drive donations and raise awareness.

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Coca-Cola exec: Mobile is the last place consumers look before they buy – Mobile Marketer

Mobile Marketer Daily today – Coca-Cola exec: Mobile is the last place consumers look before they buy; Mondelez International vows to shape mobile industry in 90 days via Mobile Futures initiative.

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News briefs
Personalized mobile banner ads: Does less mean more? – Luxury Daily

Today in luxury marketing – Personalized mobile banner ads: Does less mean more?; Cartier, Forbes kick off custom-content BrandVoice effort.

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Mandarin Oriental ups customer engagement, personalization via relaunched site

Mandarin Oriental relaunched its Web site to enhance the brand experience and increase the amount of time that consumers spend with the hotel marketer online.

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Loyalty programs must go mobile

While more retailers and marketers are embracing mobile, effectively merging loyalty programs to the third screen is low on their agenda.

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