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Today’s headlines


Multichannel retail support
PayPal cozies up to retailers with showrooming-busting offer

PayPal is teaming up with a handful of retailers including Levi’s, Aéropostale and Maurice’s with a time-sensitive offer for free shipping, highlighting the importance of incentivizing consumers with mobile and Web offers to beat showrooming this holiday season.

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Multichannel retail support
NRF exec: Mobile’s role will be “incredibly significant” this holiday season

Mobile will play a bigger role in supporting retail sales this holiday season as well as in how merchants engage customers, helping to drive ecommerce sales gains of between 13 and 15 percent, according to the National Retail Federation’s forecast.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak and Artisan Mobile offer attendees strategic takeaway points.

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Payments
Subway takes branded approach to mobile payments

Subway has announced that it will be releasing a mobile wallet later this year that will help the fast-food chain reach its consumers on a new level through payments and loyalty.

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Web site development
Kellogg Co. taps mobile to drive loyalty reward redemptions

Kellogg Co. has launched a new mobile and Web experience that integrates into the company’s loyalty program to make it simpler for consumers to receive rewards.

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Marketing
Mobile-enabled sharing economy opens new opportunities for marketers – Mobile Marketer

Mobile Marketer today – Mobile-enabled sharing economy opens new opportunities for marketers; IBM’s Xtify deal lays groundwork for bigger omnichannel platform play.

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Advertising
Hermès’ how-to app teaches knot-tying, engages young consumers – Luxury Daily

Luxury Daily today – Hermès’ how-to app teaches knot-tying, engages young consumers; Burberry targets affluent male consumers with innovative suit design.

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Columns
Pricing models for native ad inventory

We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory.

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Columns
Holy Grail of purchase data: Are we there yet?

The explosive growth of digitized payments – people paying for things with debit and credit cards instead of cash – combined with online banking adoption has set the stage for a mobile banking and marketing revolution.

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