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Software and technology
Target leverages QR codes in-store to drive holiday sales

Target is ramping up its holiday efforts with a new QR code initiative that lets consumers scan the mobile bar codes featured on several products in-store and buy the items via their smartphones.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Oct. 24: GNC, The Children’s Place: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Applications
Rue La La updates mobile app as mobile sales exceed 40pc

Flash sale retailer Rue La La continues to take a leading role in mobile by bringing out an application for the new Apple iPhone 5, which was introduced last month and has a bigger screen than previous models.

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Payments
CBS Interactive exec: Mobile wallets have friction points to overcome

NEW YORK – A CBS Interactive executive at the Mobile Marketing Association’s SM2 conference said that the mobile wallet still has a ways to go.

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Research
64pc of smartphone restaurant searchers convert within an hour: report

Mobile searches related to restaurants are more locally driven and more urgent than for categories such as travel and auto, with a conversion rate of nearly 90 percent, according to a new report from xAd and Telmetrics.

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Research
56pc of ebusinesses spend less than $500K on mobile annually: Forrester – Mobile Marketer

Mobile Marketer today – 56pc of ebusinesses spend less than $500K on mobile annually: Forrester; Pepsi exec: Every campaign we have has a mobile component.

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Advertising
Shangri-La goes for app downloads in New York Times placement – Luxury Daily

Luxury Daily today – Shangri-La goes for app downloads in New York Times placement; Stuart Weitzman builds social media connectivity via video, exclusive offers.

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Editorial calendar
Editorial calendar 2013 for Mobile Commerce Daily

Here’s the 2013 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.

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Columns
Making mobile sites more search-friendly

Marketers still need to make sure that their mobile Web sites overcome the challenges of browsing on small devices with limited bandwidth.

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