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Today’s headlines


Payments
OfficeMax delivers faster in-store experience with Google Wallet

OfficeMax is letting in-store customers pay via Google Wallet to deliver a faster, personalized in-store shopping experience.

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Content
Adidas drives shoe sales via mobile video

Sportswear brand adidas is targeting high school athletes with a mobile video campaign that aims to sell the new adiZero Rose 2 line of shoes.

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Applications
Danish political parties drive engagement via real-time voting

Market research company TNS Gallup Denmark teamed with mobile marketing platform Lumi Mobile to use a real-time polling application to capture results of a recent Danish national election.

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Banking
Credit Union of Texas taps into mobile via apps

Financial institution Credit Union of Texas is targeting clients ages 18-30 with a round of mobile products aimed at making banking easier and faster.

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Payments
Euronet introduces prepaid mobile payments for the cash happy

Retail payment solutions provider Euronet Worldwide Inc. is launching a new mobile payments service enabling consumers who prefer using cash to participate in mobile payments.

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Advertising
Audi revs up mobile offerings with platform-agnostic site, iPad apps – Luxury Daily

Luxury Daily today – Audi revs up mobile offerings with platform-agnostic site, iPad apps; The truth about breaking into China.

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Columns
Thank Google-ness, it’s Windows?

Mobility is a treacherous business. Mobile phones are only used for an average of 18 months before dropping down toilets, falling off tables and general wear and tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers this cycle is probably shorter.

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