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Today’s headlines


Payments
Home Depot approaches 100,000 mobile POS transactions per week: Javelin exec

LITCHFIELD PARK, AZ – A Javelin Strategy and Research executive at the Mobile Shopping Fall Summit said that Home Depot is on track to process 100,000 mobile payment transactions per week by the first-quarter of 2014. as mobile point-of-sale plays a stronger role for big retailers, the technology must offer merchants more advanced services.

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Messaging
REI exec: Mobile email drives browsing, not conversions

LITCHFIELD PARK, AZ –An REI executive at the Mobile Shopping Fall Summit said that the marketer is leveraging push notifications and email to engage with consumers based on their specific intentions on mobile.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Search
How Lenovo leverages mobile search to drive in-store sales

LITCHFIELD PARK, AZ – A Lenovo executive at the Mobile Shopping Fall Summit said that the brand is working around the fact that that it does not have physical stores with 5,053 location-based mobile search pages to increase traffic to consumer electronics retailers.

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Applications
TapSense exec: Focus on iOS for conversions

LITCHFIELD PARK, AZ –A TapSense executive at the Mobile Shopping Fall Summit said that 80 percent of mobile commerce transactions occur on iOS as opposed to Android.

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Marketing
Love or hate Facebook? Mobile marketers can’t make up their minds – Mobile Marketer

Mobile Marketer today – Love or hate Facebook? Mobile marketers can’t make up their minds; Marketers need to cater to “snacking” mobile readers.

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Advertising
Bloomingdale’s balances selfies with beauty tips in Instagram contest – Luxury Daily

Luxury Daily today – Bloomingdale’s balances selfies with beauty tips in Instagram contest; Jimmy Choo bolsters brand unity by featuring Nicole Kidman in new campaign.

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Columns
3 steps for a successful mobile holiday season

This holiday season millions of shoppers will engage in showrooming as they search for information to guide them in their purchase decision.

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