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Q&A
Walmart exec: Augmented reality provides unique social interactions

While augmented reality provides an opportunity to create unique and entertaining engagement experiences, few marketers are leveraging it in any significant way. One exception is Walmart, which has run two large-scale AR promotions this year, with more likely to come.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Advertising
Starbucks leans on mobile advertising to drive online, in-store revenue for Verismo

Starbucks is running a mobile advertising campaign that aims to drive in-store traffic and mobile revenue for its new Verismo products.

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Applications
Priceline’s Booking.com expands mobile repertoire with Windows 8 app

Priceline’s Booking.com is letting consumers search a variety of accommodations and book one on the spot via a new Windows 8 application.

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Content
Enterprise expands QR code program to more vehicles, adds travel content

Building on the success of a QR code pilot program introduced last year, Enterprise is placing mobile bar codes on nearly one million vehicles by the end of December, giving renters access to a new mobile-optimized site with information about local attractions, as well as their vehicle.

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Marketing
Location-based services to bring in $4B revenue in 2012: study – Mobile Marketer

Mobile Marketer today – Location-based services to bring in $4B revenue in 2012: study; Taco Bell taps iAd to amplify brand awareness.

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Advertising
The future of luxury brand augmented reality: Wow to utility – Luxury Daily

Luxury Daily today – The future of luxury brand augmented reality: Wow to utility; Luxury retailers transform Twitter to post-storm customer care hub.

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Columns
4 tips to ease the transition to responsive Web design

As marketers grow and mature, many look to add mobile sites, mobile applications and Web apps to expand their digital presence and engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

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