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Today’s headlines


Payments
NFC will not power US mobile payments: Forrester

LITCHFIELD PARK, AZ –A Forrester Research analyst at the Mobile Shopping Fall Summit said that she does not expect NFC to ever takeover the mobile wallet space.

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Multichannel retail support
Pizza Hut overhauls mobile ordering to support skyrocketing volume

Faster is better, at least when it comes to mobile ordering, hence Pizza Hut’s focus on enabling mobile users to place an order in seconds with its newly overhauled mobile applications and site.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Content
Travelocity exec: Travel takes on mobile-exclusive focus post-purchase

LITCHFIELD PARK, AZ – A Travelocity executive at the Mobile Shopping Fall Summit said that all of a traveler’s post-purchase behavior has shifted over to mobile devices as consumers rely on their smartphones and tablets as part of the travel experience.

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Payments
Payfone exec highlights SIM advantages over fingerprint authentication

LITCHFIELD PARK, AZ – A Payfone executive at the Mobile Shopping Fall Summit said that despite all of the marketing interest around mobile fingerprint authentication, the technology is not revocable, posing serious security risks.

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Messaging
Urban Airship exec offers tips on leveraging push notifications for holiday marketing

LITCHFIELD PARK, AZ – An Urban Airship executive at the Mobile Shopping Fall Summit said that brands should leverage the home screen of mobile devices to engage consumers via relevant push notifications.

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Marketing
Picture still fuzzy on how mobile fits into TV ad strategies – Mobile Marketer

Mobile Marketer today – Picture still fuzzy on how mobile fits into TV ad strategies; Jeep integrates print, mobile ads in USA Today to drive engagement.

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Advertising
Gucci organizes hackathon to inspire mobile app solutions – Luxury Daily

Luxury Daily today – Gucci organizes hackathon to inspire mobile app solutions; 89pc of CEOs optimistic about state of luxury: survey.

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Columns
The case against responsive Web design

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

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