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Marketing
Customer experience during Hurricane Sandy could speed or slow mcommerce adoption

With millions of consumers in Northeast United States on track to lose power as a result of Hurricane Sandy, they are likely to resort to their mobile devices to access important weather and news information. The big question is, will they also take the time to shop via their mobile devices?

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Advertising
Victoria’s Secret takes mcommerce efforts up a notch with Twitter integration

Victoria’s Secret is no stranger to mobile advertising and has continually used the medium in past initiatives to drive sales. For its new campaign, the retailer stepped up its game by using Twitter and further driving awareness for its new products.

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Research
Citibank offers best mobile site among banks: report

Citibank was found to have the best overall mobile site in a new report that compares mobile offerings among leading banks based on the features that consumers most value.

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Applications
Marriott marries mobile and location to increase charity donations

Marriott is using mobile check-ins as an opportunity to drive donations for a holiday food drive.

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Marketing
Hurricane Sandy tests mobile’s mettle for always-on capability- Mobile Marketer

Mobile Marketer today – Hurricane Sandy tests mobile’s mettle for always-on capability; Mobile ad spend undergoing fastest growth rates in US: IDC.

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Advertising
Tacori, Michael C. Fina flaunt philanthropy via SMS scavenger hunt – Luxury Daily

Luxury Daily today – Tacori, Michael C. Fina flaunt philanthropy via SMS scavenger hunt; Ecommerce, deferred purchases to lessen Hurricane Sandy luxury retail freeze.

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Columns
Specialty mobile agencies helping or hindering adoption of mobile in media mix?

Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?

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