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Today’s headlines


Payments
PayPal Media exec: NFC is not enough in mobile payments

NEW YORK – A PayPal Media executive at the Mobile Marketing Association’s SM2 conference said that for the mobile wallet to take off, it needs to be approached from a consumer-first position.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Oct. 24: GNC, The Children’s Place: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Multichannel retail support
Macy’s delivers mobile coupons to mall shoppers via Clip’d app

Macy’s is among the retailers looking to drive impulse sales by delivering mobile coupons to nearby shoppers inside a mall.

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Banking
Citigroup exec: Mobile users have doubled year-over-year

NEW YORK – A Citigroup executive at the Mobile Marketing Association’s SM2 conference said that during the comparable first quarter of 2012 and 2011, the company’s mobile users have doubled.

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Payments
Isis mobile wallet enables Aramark customers to tap and pay

Customers at the Aramark cafeteria in Basking Ridge, NJ, are the first to get a chance to use the Isis mobile wallet to tap and pay for purchases.

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Software and technology
QR codes beat out direct mail in driving response: report – Mobile Marketer

Mobile Marketer today – QR codes beat out direct mail in driving response: report; Adidas exec: Euro 2012 LiveWallpaper app garnered 1.6M downloads in 2 weeks.

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Advertising
McLaren shows off concept car via augmented reality mobile app – Luxury Daily

Luxury Daily today – McLaren shows off concept car via augmented reality mobile app; 40pc Chinese consumers intend to spend more in next year: BCG.

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Editorial calendar
Editorial calendar 2013 for Mobile Commerce Daily

Here’s the 2013 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.

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