Today's headlines

Applications Crocs, Swagg offer $25K in mobile gift cards via interactive promotion
By Rimma Kats
	Crocs has teamed up with Swagg to give away $25,000 in mobile gift cards via “The New Season, New Crocs, New You” promotion. Entire article

Email FreshDirect promotes mobile products via email
By Lauren Johnson
	Online grocer FreshDirect is testing out email marketing to promote its line of mobile products, which include iPhone, iPad and Android applications. Entire article

Applications Cars.com lets consumers comparison shop via iPad app
By Lauren Johnson
	Online destination Cars.com is expanding its portfolio to let consumers access its brand on as many platforms as possible with an iPad app. Entire article

Software and technology Bar Louie taps mobile bar codes to reward diners
By Rimma Kats
	Bar Louie is using mobile bar codes on its menus to offer diners a chance to win tickets to a Carlos Santana concert. Entire article

Research Burberry, Estée Lauder make the cut in L2′s beauty-specific digital IQ index
By Kayla Hutzler
	Although mass-retail beauty brands topped L2 Think Tank's Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L'Occitane and Estée Lauder squeezed into the top 20. Entire article

Advertising BMW Financial Services enables mobile payments with optimized site – Luxury Daily
By Staff reports
	Luxury Daily today - BMW Financial Services enables mobile payments with optimized site; Chanel ups exclusivity factor with limited-edition No. 5 extension. Entire article

Columns Why almost everything that Apple’s PR machine does turns to gold
By a MCD columnist
	I started writing this article the morning after the media vultures started picking over Steve Job’s resignation carcass. Why add more fuel to the Apple fire, I thought. Entire article

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