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Today’s headlines

Crocs, Swagg offer $25K in mobile gift cards via interactive promotion

Crocs has teamed up with Swagg to give away $25,000 in mobile gift cards via “The New Season, New Crocs, New You” promotion.

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FreshDirect promotes mobile products via email

Online grocer FreshDirect is testing out email marketing to promote its line of mobile products, which include iPhone, iPad and Android applications.

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Applications lets consumers comparison shop via iPad app

Online destination is expanding its portfolio to let consumers access its brand on as many platforms as possible with an iPad app.

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Software and technology
Bar Louie taps mobile bar codes to reward diners

Bar Louie is using mobile bar codes on its menus to offer diners a chance to win tickets to a Carlos Santana concert.

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Burberry, Estée Lauder make the cut in L2′s beauty-specific digital IQ index

Although mass-retail beauty brands topped L2 Think Tank’s Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L’Occitane and Estée Lauder squeezed into the top 20.

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BMW Financial Services enables mobile payments with optimized site – Luxury Daily

Luxury Daily today – BMW Financial Services enables mobile payments with optimized site; Chanel ups exclusivity factor with limited-edition No. 5 extension.

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Why almost everything that Apple’s PR machine does turns to gold

I started writing this article the morning after the media vultures started picking over Steve Job’s resignation carcass. Why add more fuel to the Apple fire, I thought.

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