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Today’s headlines

H&M drives in-store traffic, brand awareness via app launch sponsorship

Retailer H&M has teamed up with DailyCandy to not only be the launch sponsor of its new DailyCandy Scout mobile application, but also promote street style and brand awareness, as well as entice consumers with a $500 shopping trip.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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32pc of smartphone owners plan to download a shopping app for the holidays: study

With mobile commerce expected to pick up traction this holiday, consumers are gravitating towards applications to shop, according to a new study from Pricegrabber.

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Mobile accounts for 10pc of presidential campaign donations: Pew

SMS and mobile applications are quickly gaining steam as a way for political candidates to generate campaign contributions, with 10 percent of 2012 presidential campaign donors having used one of these methods, according to a new report from Pew Research Center.

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CoverGirl revamps SMS program to drive coupon redemption

Procter & Gamble’s CoverGirl is stepping up its SMS initiatives with a new program that combines mobile and social media to help users find deals and offers on products.

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Which mobile channel will reign this holiday season? – Mobile Marketer

Mobile Marketer today – Which mobile channel will reign this holiday season?; PepsiCo puts QR codes in the center of new global campaign.

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Swarovski targets young females via mobile-based augmented reality – Luxury Daily

Luxury Daily today – Swarovski targets young females via mobile-based augmented reality; Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts.

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Mobile brings online shopping back into the aisle

Mobile is shaping consumers’ minds and behavior, creating new expectations of convenience and an increased desire for cohesive cross-channel and multi-device shopping experiences.

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