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Database/CRM Cost Cutters offers mobile coupons to inspire customer loyalty

Cost Cutters ran a mobile coupon campaign in eight markets across the United States as part of a customer relationship management program to drive consumers into its budget hair salons.

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Social networks Cellufun takes virtual goods currency for mobile global

Cellufun has made its FunCoin currency available in more than 25 countries, allowing hundreds of millions of consumers to pay for virtual goods using their mobile phones.

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Research Greystripe: iPhone moms lucrative demographic for retailers

Mothers who are in charge of household purchasing decisions are increasing buying smartphones such as the iPhone, making them an attractive demographic for retailers to target on mobile.

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