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Today’s headlines

Dunkin’ Donuts tries to best Starbucks in mobile loyalty

Dunkin’ Donuts is taking on Starbucks on the mobile loyalty front with a newly enhanced DD Perks program that will be integrated into the chain’s point-of-sale and mobile application.

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Retale is latest to take a stab at mobilizing retail circulars

Bonial International Group today has launched a mobile application called Retale to help United States retailers deliver the traditional circular in a new format.

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U.S. Bank ramps up photo banking to enable credit card balance transfers

U.S. Bank is introducing mobile-enabled credit card balance transfers today as the financial institution continues to ramp up a photo banking strategy designed to give it a competitive advantage with a young audience.

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Multi-max’s K-Cup vending machines to integrate mobile payments

Vending machine manufacturer Multi-max will be integrating mobile commerce features into its line of K-Cup vending machines for mid-size and small offices.

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Google vs. Facebook: Who has the stronger mobile advertising strategy? – Mobile Marketer

Mobile Marketer today – Google vs. Facebook: Who has the stronger mobile advertising strategy?; Kellogg differentiates augmented reality efforts with entertainment.

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Lexus IS unlocks global audience through Real Racing 3 mobile game – Luxury Daily

Luxury Daily today – Lexus IS unlocks global audience through Real Racing 3 mobile game; Chanel gazes at moon’s phases to educate watch consumers.

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Mobile monetization problem: Is native advertising the answer?

A native ad campaign running across desktop and mobile should not be priced any differently because mobile is involved.

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