Toys R Us is proving that it is a force to reckon with in the mobile space via a new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them.
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
Cable television series "Sons of Anarchy" will introduce a second screen interactive shopping app for the iPad next week that is designed for fans who want to buy the fashions and other merchandise featured in the show.
Restaurant chain Applebee's Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service.
Luxury Daily today - BMW flaunts sustainability vehicles through solo app sponsorship; Segmenting the affluent market key for luxury branded growth: Ledbury Research.
Not long ago, consumers seeking support from brands might have been satisfied by the support available from a call center rep or with the availability of text chat on a desktop computer. Those days have passed.
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