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Today’s headlines


Software and technology
Toys R Us ramps up holiday mobile strategy via QR code integration

Toys R Us is proving that it is a force to reckon with in the mobile space via a new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinars
Jaguar generates 2.5pc CTR via hyperlocal mobile ads

Car manufacturer Jaguar saw a 2.54 percent click-through-rate after running a location-based advertising campaign.

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Applications
“Sons of Anarchy” launches interactive shopping app for fans

Cable television series “Sons of Anarchy” will introduce a second screen interactive shopping app for the iPad next week that is designed for fans who want to buy the fashions and other merchandise featured in the show.

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Research
Mobile banking app usage in US increases 45pc: study

Nearly 13 million mobile users used a mobile banking app in June – up 45 percent from the fourth quarter of 2010, per a new study by comScore.

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Software and technology
Applebee’s increases lunch sales by 9.8pc with QR codes

Restaurant chain Applebee’s Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service.

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Advertising
BMW flaunts sustainability vehicles through solo app sponsorship – Luxury Daily

Luxury Daily today – BMW flaunts sustainability vehicles through solo app sponsorship; Segmenting the affluent market key for luxury branded growth: Ledbury Research.

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Columns
Customer service goes mobile with multimedia chat

Not long ago, consumers seeking support from brands might have been satisfied by the support available from a call center rep or with the availability of text chat on a desktop computer. Those days have passed.

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