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Today’s headlines

Database/CRM
Murphy USA rolls out mobile loyalty program in collaboration with Warner Bros.

Warner Bros. has partnered with Murphy USA, a national gas station and convenience store chain co-located at Walmart, to use Whrrl as the main focus of their social media campaign for the movie “Due Date.”

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Payments
AT&T, BilltoMobile roll out direct mobile billing for wireless customers

AT&T has partnered with BilltoMobile to let customers charge digital purchases directly to their wireless accounts.

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Applications
Amazon extends Kindle reach via Windows Phone 7 app loaded with new features

Amazon.com Inc. claims that its Kindle for Windows Phone 7 will be the first major ebook application available for the Microsoft-owned smartphone platform.

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Columns
How to market your mobile application to No. 1

Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?

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Columns
Inviting nominations for Mobile Retailer of the Year

Readers are invited to nominate retailers for Mobile Retailer of the Year, the most prestigious mobile commerce honor. Retailer nominees must prove exceptional use of mobile commerce.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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