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Today’s headlines


Research
56pc of holiday shoppers will engage in showrooming: Accenture

The practice of showrooming is likely to play a key role in the upcoming holiday shopping season, with 56 percent of shoppers saying they will compare prices online using a smartphone, according to a new study from Accenture.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Content
Denny’s leverages QR codes on menus to target The Hobbit fans

Family-style fast-food restaurant chain Denny’s is leveraging QR codes to deliver exclusive content from the upcoming film “The Hobbit” as part of larger promotion with Warner Bros. Pictures.

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Applications
Passbook vaulted Walgreens app to No. 8 in free App Store day after launch

AUSTIN, TX – A Walgreens executive at the Mobile Shopping Fall Summit said that not only does Apple’s Passbook bring geofencing features closer to consumers, it also helped give the brand’s iPhone application a boost in downloads.

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Applications
Orbitz pushes Android hotel booking app in time for holiday travel

Online travel agency Orbitz is ramping up its mobile initiatives with a hotel booking Android application that lets consumers make reservations from their devices.

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Marketing
Apple on track to generate over $200 billion – Mobile Marketer

Mobile Marketer today – Apple on track to generate over $200 billion; Microsoft’s enterprise mobility play gains steam with Windows 8, Surface tablet.

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Advertising
Brian Atwood marries in-store, mobile engagement via QR codes – Luxury Daily

Luxury Daily today – Brian Atwood marries in-store, mobile engagement via QR codes; Michael Kors lauded for digital desire: report.

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Columns
Multiplication of mobile devices and what it means for marketers

Several factors are driving this proliferation of devices including miniaturization, technology transfer from mobile phones and price reductions due to volume manufacturing.

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