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Today’s headlines


Database/CRM
Southwest 7-Eleven stores add 25,000 opt-ins to CRM database

A company that operates 300 7-Eleven stores and provides gas to another 600 convenience stores recently put mobile at the hub of a multichannel promotion, signing up 25,000 to a CRM database.

Entire article

Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Entire article

Webinar
Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

Entire article

Applications
Anthropologie translates print catalog for mobile via iPad app

Retailer Anthropologie is expanding its print catalog to digital platforms with an iPad application designed to increase brand awareness.

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Payments
Office Depot rolls out electronic payment service to help small businesses

Office Depot has rolled out its new electronic payment service that lets small and medium-sized businesses process payments from a retail location via the Internet or a mobile device.

Entire article

Research
Android overtakes iOS in mobile app downloads

Android overtook iOS as the market share leader in mobile application downloads for the second quarter of 2011.

Entire article

Advertising
Gorsuch goes for mobile sales with QR code-inserted catalog – Luxury Daily

Luxury Daily today – Gorsuch goes for mobile sales with QR code-inserted catalog; How to navigate the Chinese social media landscape.

Entire article

Columns
3 design principles for the mobile Web

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Entire article

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