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Today’s headlines

Southwest 7-Eleven stores add 25,000 opt-ins to CRM database

A company that operates 300 7-Eleven stores and provides gas to another 600 convenience stores recently put mobile at the hub of a multichannel promotion, signing up 25,000 to a CRM database.

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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Anthropologie translates print catalog for mobile via iPad app

Retailer Anthropologie is expanding its print catalog to digital platforms with an iPad application designed to increase brand awareness.

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Office Depot rolls out electronic payment service to help small businesses

Office Depot has rolled out its new electronic payment service that lets small and medium-sized businesses process payments from a retail location via the Internet or a mobile device.

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Android overtakes iOS in mobile app downloads

Android overtook iOS as the market share leader in mobile application downloads for the second quarter of 2011.

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Gorsuch goes for mobile sales with QR code-inserted catalog – Luxury Daily

Luxury Daily today – Gorsuch goes for mobile sales with QR code-inserted catalog; How to navigate the Chinese social media landscape.

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3 design principles for the mobile Web

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

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